Firefighters let house burn down

IMO regardless of how you look at it, this was a bad business move. If all they care about is the money they could have made a killing of this guy (my other post has suggestions of what could have been done)

It's not about money. It's about following procedures. Simply paying a flat fee in order to obtain a one time service for a life-time fee is gaining the advantage by cutting the cost. That one time you get into an automobile accident doesn't mean that you can just pay insurance for that month. When you pay for any type of insurance, you pay for months and possibly years without accidents or problems occurring. That is the true cost of insurance, it is unmeasurable. The fact that you are paying for something that you may never use, but in turn will drastically help you when you DO get into a major accident somewhere along the road. Attempting to pay the fee, after the damage has been done is not how insurance works. If insurance based businesses allowed this to occur, then they would lose a large majority of their profit. Insurance companies cash in on uncertainty. The Cranick's attempted to cash in after they were certain that their home was jeopardized and that they needed help. That's not the way it has worked in Obion County for the past 20 years, that's not the way the Fulton Fire Department works, and that's not the way insurance companies work. Cranick didn't pay his insurance and lost everything that he owned. That sucks, but welcome to life. Nobody owes you anything, especially spoon feeding special service to address personal incompetence. Cranick should learn his lesson and pay the $75 fee instead of demanding preferential treatment and compensation. A bad business move would be listening to the demands of someone who is not your customer and allowing them to break the rules of the business you operate. That would destroy the trust that everyone else placed when they invested in a given company.