You could use that argument against any company that "goes green".
"What, you're advertising that your newspaper plant now uses 50% fewer trees? Man, all this time up until now you've just hated the environment! What a terrible company."
In this case, the important part is where the company is going and not from whence it came.
"What, you're advertising that your newspaper plant now uses 50% fewer trees? Man, all this time up until now you've just hated the environment! What a terrible company."
In this case, the important part is where the company is going and not from whence it came.