2012-01-30, 03:24 AM
yo72 Wrote:You never give your workers overtime you hire more people OT is highly discouraged
People refreshing the site every 10secs to see when the game is up when it gets close to 12:15 ya right lost ad revenue
The nx is bought when you buy the code/charge in our acct online they dont lose anything for you not using the nx
Fine. I wasn't going to dissect your post this much, but you continue to crap post, so I'll do my best to enlighten you so you'll stop.
There are two types of general expenses a corporation pays:
Overhead, which is the base costs needed to run a business regardless of the rate of production, and production costs, which change with the rate of production.
Typical overhead costs are:
Electricity
Property Taxes
Rent (both cyber and physical)
Typical production costs are:
wages
corporate taxes
cost of materials and technology
Overhead for a business the size of Nexon is in the millions of dollars range. It costs thousands of dollars for electricity (you HAVE to keep the power on to the servers at all times. You don't turn OFF a server completely for long. Not only that, but lighting and cooling (air conditioning + hardware cooling fans). These are not trivial costs and can rarely be reduced. It also costs thousands to host their servers. They pay other companies a fee every month/year to load their website(s) onto hardware and make it openly accessible BY YOU. Add onto that the rent charged to actually house the hardware (servers are big, and Nexon manages a lot more than just one game) as well as the corporate office. Finally, they have to pay taxes on the property they own. And California has some of the highest property taxes in the country.
These expenses have to be paid, regardless if the game(s) is up or not. That means if they AREN'T producing, they are losing potential money made and wasting the money spent on these. This isn't rocket science.
Production costs also increase while their games and hardware are down or malfunctioning. Overtime or not, you have to pay people. The more hours they work, the more you have to pay them. They're working more hours trying to fix these problems. That costs money. Money that otherwise would not have been spent. Not only that, but if they have to replace hardware, that cost adds up.
Finally, let's examine the revenue side:
When the game is down (and the website is down too), you lose ad revenue. Nexon has deals with many different ad groups. Every time someone is redirected to their site from one of Nexon's, they get money. Ever notice the ad at the end of the game when you close it? Ever notice the ads on the website? Not only that, but there's hidden ads you don't see. Google analytics is a marketing research group that examines your preferences and records your activity and suggests ads that it believes are in your interest. Groups similar to these (and there's hundreds out there), contract with Nexon. When they go down, they lose that potential revenue from people click click clicking.
I won't even go into the social media ad revenue. Should be self explanatory. As for NX sales: yes, there's always going to be people that buy NX regardless of if the game is down or not. But as people have said before: more people would be buying if the game was more stable.
Ultimately:
Time is money. Wasting time wastes money. Lost time is lost money.
I know you're trying to be the clever little guy that makes the cool, aloof statements mocking Nexon as oxymoronically both all-powerful and evil, yet stupid and inept at managing games, but you and I (and most people here) all know that simply isn't true.