2016-01-17, 01:23 PM
Grey Wrote:Take New Coke for example, they released it and it cost them a ton of money and it ultimately failed, but when they put Coke Classic back out, they made a killing. Whether that was intentional or not is up for debate, I suppose, but it definitely worked. It's not actually as insane as you think it is.
SaptaZapta Wrote:I recommend watching a fun movie called "The Producers": http://www.imdb.com/title/tt0395251/?ref_=nv_sr_1
Also, read a little about "New Coke", particularly this bit:
That's very interesting, I will look more into it.
*checks Netflix*
Grey Wrote:Take New Coke for example, they released it and it cost them a ton of money and it ultimately failed, but when they put Coke Classic back out, they made a killing. Whether that was intentional or not is up for debate, I suppose, but it definitely worked. It's not like, exactly the same or anything, but it's still proof that sacrifice does work as a business strategy, and it's not completely off the wall crazy to try and replicate it. It's not actually as insane as you think it is.
Ah I see, never heard of anything like this before.